In 2008, I'd see leading/edgier brands play within the web2.0 space. It was very much digital agencies educating and evangelising the social media platforms.
In 2009, I've seen a flip where clients are now coming to agencies asking for a social media solution. They have seen that it works. They want to be involved in that space. Perhaps they are more comfortable and no longer see this as a risky new world thing. "Bloggers...they are real people?"
It looks like the pack is shifting (or have shifted) to embrace social media strategies.
Congrats and good work to all the digital strategist, digital evangelists, digital media, and digital folks for a good 2009.