In 2009, I've seen a flip where clients are now coming to agencies asking for a social media solution. They have seen that it works. They want to be involved in that space. Perhaps they are more comfortable and no longer see this as a risky new world thing. "Bloggers...they are real people?"
It looks like the pack is shifting (or have shifted) to embrace social media strategies.
Congrats and good work to all the digital strategist, digital evangelists, digital media, and digital folks for a good 2009.
Cheers.
1 comment:
I've seen the same thing Dave. Clients are definitely more proactively looking at social media as a viable marketing channel. Having said that, I still find there's major hurdles to clear (fear of unknown). We're still probably 1-2 years behind the US and Europe in terms of corporate adoption.
It'll be interesting to see how Australian agencies step up to the plate. There's already been a couple of clumsy attempts this year...
Post a Comment