Working as a Community Manager role within Nuffnang Australia has been an interesting experience. In the last month, managing expectations of over 250 bloggers (and still enjoying daily growth rates) has been challenging and rewarding. We're already reaching close to 2million impressions per month and over 25,000 daily visits. Not bad considering same time in November, we had zero.
The role of a Community Manager is much like a humble mayor that listens to hundreds of views and opinions from everday people, managing expectations, ensuring lines of communications are open, show that we are listening, and most important, we are doing. Now and then, there is the odd individual that don't share your views and voice their negative opinion, and that is fine. We have to identify if this is the view of the majority or just an isolated case. Because we are representing over 250 bloggers in Australia, it is vital we listen and do what is best for the collective.
What I have been coming to understand in managing a community is each indivdual blog is their own brand.
Each blogger writes reguarly and passionately about various topics. It is an outlet for bloggers to share their opinions and stories. And each blogger has a fan base. Each blog has the ability to influence their fans. They could have 10 or 10,000 readers a day, it doesn't really matter, because we're driving word-of-mouth.
Some great Personal Brands in Australia include
Karen Cheng, who writes about parenting and fashion. She has a significant and passionate following.
Grab Your Fork writes about the great foodies experience.
One Red Robin beautifully presents craft ideas.
Because they are a personal domain and personal brands, we have to respect that. Anything we do, we seek to consult the brand custodian (the blogger). But what is great about Nuffnang bloggers is they join us because they want the opportunity to connect with marketers and brands they are passionate about. Bloggers want to talk about their favourite Brands.
The origins of the word mortgage come from the ancient French words mort (death), and gage (a pledge). A home is a probably the biggest personal purchase for the majority of Australians. It's a life decision. It's a "Death Pledge".
There are times when digital solutions can help us. 60 sec credit card approvals are helpful. ANZ provides an easy hassle free way to apply something that is essentially straight forward. I've just applied for one today. It was fast, simple, and most importantly convenient. No waiting in line at the banks. No ridiculous 100 point IDs. No waiting on the phones.
Further thinking has led me to perhaps look at Search as a future indicator for human behaviors. Could we use Search to pick up market activity weeks before it occurs? I think this could work for long purchasing decisions. Such as real estate markets, travel purchase, car purchase, etc.
If we could match Search trends and business data, it becomes a powerful tool in a rapid response strategy. A business that can be mobile and adjust according to foresight opportunities will sure benefit in today's rocky markets.
I was walking along Chapel St with Tamir to have lunch at our favorite Saigon Rose, and we came across a pop-up store.
In a theater, there is the Audience and there is the Performers.
