Well it's been a busy 2 months for me...
New business pitch
Went to Singapore and Malaysia for a week
Back in time for some client strategy sessions
While playing host to some visitors
With some client training sessions
AND having a new addition to my family!
But amongst all these, Martyn and I have signed a deal to launch Nuffnang into Australia!
In February 2007, two fresh UK grads from a strong economics degree decided to ditch being investment bankers and launched their own blog ad network, Nuffnang. Today, in less than 2 years, Nuffnang has acquired a mass of over 60,000 blogs in Singapore and Malaysia. Philippines which just launched 3 months ago is fast growing at over 3,000 bloggers in their network.
Their stellar success had Business week placing the founders, Tim and Ming, as Asia's Top 25 entrepreneurs in 2007.
So what is Nuffnang?
Nuffnang is a blog ad network where bloggers who sign up are served ads on their blogs. In many ways, similar to Google AdSense. Bloggers receives payment from running ads sold by Nuffnang.
The difference with Nuffnang model vs other blog ad networks is it focuses on locality and community.
Local in the sense each market Nuffnang is launched in comprising a local Nuffnang team. This ensures quality local advertisers are placed on the blogger's website. It is a strong leap from other blog ad networks who deals majority with international affiliates and CPC models.
Nuffnang also promotes heavily within the blogging community and run numerous events for bloggers. Bloggers have the opportunity to be part of this Nuffnang community through advertiser events, sampling, or just a simple Nuffnang sharing session. Blogger's websites are also promoted only to help drive traffic.
To advertisers, this presents an attractive model to engage with bloggers never previously possible. Advertisers previously found the blogging community to be highly fragmented, management intensive, and hard to find! Nuffnang provides a one stop shop to run display media, engage with blogger events, PR, advertorials, UGC, and many more.
Blogging in general has grown sharply in the last 5 years in terms of bloggers and readers. We believe Nuffnang has a unique proposition that is well position to provide a service for bloggers and Brands.
As such, I'm are proud to announce Nuffnang Australia launch today.
Please take the time to give us a shot, be part of our growing community, and sign up to Nuffnang. As our Australian blogger community grows, we are finding advertisers which we will match to your blog.